Media Chain’s viral memes for BBC Blue Planet II Highly Commended in The Drum’s Social Buzz Awards in the Category “Best Viral Campaign”. 


BBC Worldwide approached Media Chain to help create a buzz around the launch of BBC Blue Planet II. By perfectly translating the programme’s footage into social-first content, Media Chain used a bespoke meme campaign amplified through their portfolio of social-first communities to reach over 31 million people.


Blue Planet II went on to become the most watched series of 2017.