The Social Chain Group company Media Chain has won the Digiday Award for Best use of Real-Time Streaming Video on 2 November 2018 for its work with Panasonic UK. The award is presented to a brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.

"This is an absolute testament to the hard work of our team and our innovative industry-first LIVE streams." beams Hannah Anderson, Media Chain's Director of Social & Creative.

Media Chain is one of the most engaged social-first publishers in the world, having grown industry-leading communities across gaming, sports, food, fitness and other major consumer passion points. Every month its content reaches over 1.8 billion people through 80 million followers. Using Media Chain's expert knowledge of social platforms and unrivalled audience insights, the company helps the world’s biggest brands create conversations online. Media Chain offers content creation, sponsorship, partnerships and activations for brands and agencies.